Project Components
This qualitative study analysed the status of Islamic awareness campaigns during the 1429 AH Hajj season and provided recommendations for improvement. It comprised two phases: a comprehensive diagnostic study using surveys in six languages, workshops, field visits and interviews collecting over ten thousand responses; and development of future awareness strategies.
A. The Challenge
Authorities needed to understand the effectiveness of existing Hajj awareness initiatives and identify areas for improvement across diverse pilgrim groups.
B. Our Solution
Researchers conducted multilingual surveys, focus groups, workshops and field observations to collect quantitative and qualitative data and formulated actionable recommendations.
C. Key Achievements
The study delivered evidence‑based recommendations for enhancing awareness campaigns, informed future planning and improved coordination among stakeholders.
Project Particulars
Client:
Ministry of Islamic Affairs, Dawah and Guidance
Start Date:
2009
End Date:
2009
Service Area:
SLEIA
Client Sector:
Government
Duration:
Three months
Client URL:
Status:
Completed